Marketing
109
Journal Articles
10
Books / Chapters
3
Other
623
Citations
1597
Citations
Scopus
22
h-index
Prof Arvind Sahay
Professor
Assessing and Creating Value, Delivering and Manag...
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Prof Arindam Banerjee
Professor
Marketing Analytics, Strategic Marketing, Quantita...
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Prof Subhadip Roy
Professor
Marketing Management, Celebrity Endorsements, Bran...
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Prof Akshaya Vijayalakshmi
Professor
Promotions Sratetgy, Research Methods, Research Me...
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Prof Anand Kumar Jaiswal
Professor
Marketing Management, Marketing Research, Business...
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Prof Naveen Amblee
Associate Professor
Electronic Word-of-Mouth, Digital Marketing, Manag...
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Prof Sourav Borah
Assistant Professor
International Marketing, Services Marketing, Netwo...
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Prof Aruna Divya T
Assistant Professor
Consumer Decision Making, Behavioral Economics, Pr...
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