Academic Identity

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  • Prof Subhadip Roy

  • Professor
  • Indian Institute of Management, Ahmedabad
Publications 2006 - 2022

Publications

  • 49
    Journal Articles
  • 6
    Book Chapter
  • 1
  • 1
  • 1
  • 38

Citations / H-Index

592 Citations
16 h-index
247 Citations

Altmetrics

24
13
20
793
24

Co-author Network

Expertise

Marketing

Marketing Management, Celebrity Endorsements, Brand Management, Advertising, Social Media Advertising and Branding

Personal Information

Prof Subhadip Roy

Male
Indian Institute of Management, Ahmedabad, Gujarat
Ahmedabad, Gujarat, India - 380015

Experience

  • Professor

    Marketing

    Indian Institute of Management, Ahmedabad

Qualification

  • Ph.D

    ICFAI University Dehradun, Uttarakhand

Publications (55)

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